Lip balm reached some sort of pinnacle when this was made, and one which the company itself has never equalled. I'm not saying I can't use other ones, if I have to, but they aren't as nice. They also don't tend to last as long, which means I run out quite quickly. Further, Burt's Bees is relatively resistant to being licked off (great for me when I'm nervous). It also makes me want to lick my lips slightly less, which is helpful... and seems to go on well under lipstick and reasonably under lip gloss. It also works great on the skin around your lips, and for those who care, its a nice solid unisex design. If your lips are bleeding (not just chapped) you probably want to go with something gentler in the first instance (possibly even another one of their line, I just don't find the variations strong enough). Otherwise, I fail to see how others can beat it.
Cost 1-10 with ten the most expensive: 7 (Its very expensive for lip gloss, particularly in the UK)
Value for money 1-10 with ten being the best: 9 (It lasts long enough to make up for the cost difference, and its better to boot)
Durability 1-10 with ten being the most: 9 (Most durable lip gloss I've ever found)
Usefulness 1-10 with ten being the most: 10
Importance 1-10 with 10 being the most: 10 (Hey, I live in places where its necessary AND I lick my lips. Double negative. Less necessary in Indonesia/Malaysia)
Smile Factor 1-10 with ten being the most: 4 (Peppermint makes me smile, and Burt's Bees has a bit of general happiness about it)
Cool Factor: 1-10 with ten being the most: 5 (Its like enviro-cool, or geek-cool, but its still kinda cool!)
*Do I think its the best in its field: YES
*Could I live without it: NO
*Target gender, age range, and possible further demographic targets : Male, Female, Most ages
Disclaimer: No financial interest in this company and no-one else asked me to do this review.
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