A really lovely fabric conditioner, I have to admit one of the things I love the most is the smell (cotton/almond). But it works well, clothes always coming out a good texture, which I haven't found true of all of them. It also seems not to set off allergies common to detergents/fabric softeners. If you leave wet clothes alone they are prone to moulding, but thats true in most cases...
Cost 1-10 with ten the most expensive: 2 (They do cheaper ones. By pennies).
Value for money 1-10 with ten being the best: 10
Durability 1-10 with ten being the most: 8 (Doesn't seem to go off, not too easy to break bottle its stored in)
Usefulness 1-10 with ten being the most: 10
Importance 1-10 with 10 being the most: 8 (Fabric conditioner is important, but not 100% paramount in all cases)
Smile Factor 1-10 with ten being the most: 2 (Nice colour and packaging on a mundane product)
Cool Factor: 1-10 with ten being the most: 3 (Its not embarrassing at least!)
*Do I think its the best in its field: YES
*Could I live without it: MAYBE, BUT I'D BE UNHAPPY
*Target gender, age range, and possible further demographic targets : Male, Female, most ages
Disclaimer: No financial interest in this company and no-one else asked me to do this review.
Unfortunately, they've discontinued this! When they did the rebrand they did a more standard one, and a hypoallergenic scent free one. I'm theoretically very happy at a new cheaper hypoallergenic (Although they also raised the prices), but I'm really sad that this one has left. I can't vouch for the new versions, I'm afraid, but when/if I try them I will write a new post.
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