I'm feeling guarded but optimistic about this shampoo so far. Its one of several I've purchased in my bid for a new shampoo, and its the best of the lot. I think I'd like to try some that are specialist for curly hair, still. My fair is both curly and fine, and suffers from issues with frizz / flyaways and being limp like wet noodles. This shampoo does go some distance towards making my hair feel more moist, slightly shinier, and when used with enough product creates a long lasting frizz free mess of curls. This is significant - some shampoos cannot be rescued by product, this one can. It doesn't on its own or with conditioner control frizz, however, even with hairspray. I'm not quite sure why - it almost seems to make it worse. It also does a good job cleaning. It leaves me perplexed, and its not my ideal, but it does have a definite worth!
Cost 1-10 with ten the most expensive: 4
Value for money 1-10 with ten being the best: 5
Durability 1-10 with ten being the most: 6
Usefulness 1-10 with ten being the most: 7
Importance 1-10 with 10 being the most: 10
Smile Factor 1-10 with ten being the most: 2 (Given for good packaging)
Cool Factor: 1-10 with ten being the most: 3
*Do I think its the best in its field: NO
*Could I live without it: NO
*Target gender, age range, and possible further demographic targets : Adults, Female, Teenagers, People with fine hair
Disclaimer: No financial interest in this company and no-one else asked me to do this review.
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