Boots Provitamin Volumising Shampoo

I'm less than impressed, I must be honest. Boots does many own brand things well, even exceptionally, but this shampoo is not it.  It does clean fairly well - which is admittedly the main purpose of shampoo and one many fail on.  Also, as a volumising shampoo it made no technical claims about frizz, flyaway hairs, or shine.  So its failure to impart any of these things may be a label technicality issue. Most people who want volume, however, have fine hair. Most people with fine hair have frizz or flyaway issues. Equally, you can't have everything. I guess my final complaint, though, is it isn't really very volumising either! It weighs quite heavily on my hair as compared to other similar shampoos (Aussie, Pantene). I haven't tried other 'own-brand' shampoos, mostly because they have a bad reputation especially for tricky hair. My hair, by disclaimer, is both curly and fine, also described as 'infinitely hard to deal with.'

Cost 1-10 with ten the most expensive: 2
Value for money 1-10 with ten being the best: 3
Durability 1-10 with ten being the most: 7
Usefulness 1-10 with ten being the most: 4
Importance 1-10 with 10 being the most: 10
Smile Factor 1-10 with ten being the most: 1 
Cool Factor: 1-10 with ten being the most: 1

*Do I think its the best in its field: NO
*Could I live without it: YES
*Target gender, age range, and possible further demographic targets : Adults, Female, Teenagers, People with fine hair

Disclaimer: No financial interest in this company and no-one else asked me to do this review.