Admittedly I've been a long term Aussie fan, because back when my hair was painfully limp, only their volumising shampoo seemed to solve the problem. Since then, my hair has gone through all sorts of interesting phases, but Aussie seems to solve each of them with various shampoos / conditioners. I use salon products for styling, and then the already much mentioned Boots hairspray for finishing, and have to say it all works out very well.
Specifically, though, miracle moist has done a really good job keeping my hair from looking dry and straggly, hasn't killed the volume, and in fact is controlling the fly aways quite well (I most recently switched from frizz miracle/smooth mate/ whatever it is currently being marketed as). I often use conditioner with it (usually for colour treated hair) but not even always, it stays fairly moist on its own. I do wash my hair every day, and rarely vary shampoo, no residue or issues at all.
For men- I promise you I've seen many guys with this shampoo, and not all have long hair or are metrosexual. To be fair, it will be less important for shorter hair, but it still gives great results!
Cost 1-10 with ten the most expensive: 4 (Its still only shampoo)
Value for money 1-10 with ten being the best: 7 (I haven't tried EVERYTHING out there)
Durability 1-10 with ten being the most: 8
Usefulness 1-10 with ten being the most: 10 (Shampoo is second to, like, toothpaste and contact lenses. Your priorities may vary, but clean good looking hair is important)
Importance 1-10 with 10 being the most: 9 (see above)
Smile Factor 1-10 with ten being the most: 2 (Nice packaging)
Cool Factor: 1-10 with ten being the most: 3 (Australia is cool...)
*Do I think its the best in its field: NO
*Could I live without it: MAYBE, BUT I'D BE UNHAPPY
*Target gender, age range, and possible further demographic targets : Male, Female, Teenagers, Adults, People with long hair
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