Disclaimer: No financial interest in this company and no-one else asked me to do this review.
I've not had overwhelming luck in the past with carry-ons for some reason. My large and ugly but very serviceable checked bag has been around for 11 years and is still limping along, but my most recent previous small suitcase shattered internally... yeah I didn't know that was possible either.
The main points are that it rolls, it fits under the seat in front of you (but not on train luggage racks when full). Its soft, so it stretches a bit, nice large sturdy zippers, and personally I'm a fan of the colour as well. I've only abused it for a year so far, but the only wear and tear it shows at all is on the plastic plating at the bottom where i've dragged it on curbs. It has two handles which remain very securely attached despite me burdening it with up to 40 kilos, the wheels are still in great shape, and it attracts neither dirt nor stains. I think I'm going to call this one a win, there are other colours and patterns available if you fancy them, and as its primarily a snowboarding company? Well, temperatures shouldn't bother it.
Cost 1-10 with ten the most expensive: 6 (fairly average for what it is)
Value for money 1-10 with ten being the best: 8 (Have to see how it holds up in the long term but its looking good)
Durability 1-10 with ten being the most: 8 (So far so good)
Usefulness 1-10 with ten being the most: 9
Importance 1-10 with 10 being the most: 9 (More travel may quickly cause me to upgrade this, I certainly need it loads and my life has improved miles since I got it)
Smile Factor 1-10 with ten being the most: 7 (I enjoy it and find it a good style, but at the end of the day it is grey and black...)
Cool Factor: 1-10 with ten being the most: 8 (Company has an edge, good pattern, definitely something about it_
*Do I think its the best in its field: POSSIBLY
*Could I live without it: MAYBE, BUT I'D BE UNHAPPY
*Target gender, age range, and possible further demographic targets : Male & Female (absolutely recommend for both), Any age over about 10 years of age, anyone who travels lots - specifically on airplanes, but its great for buses, city visits, and perfectly fine for trains when you want to carry less. You could bring a larger suitcase on a train, certainly, but then this one isn't in the way when you stop for drinks on the way to visit friends etc, etc.
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